Dresses delivered late and without alterations, clients at the edge of a nervous breakdown, a company in receivership… On social networks, anger rumbles against Delphine Manivet, the famous designer of wedding dresses. Managing Director of the brand, Claire Vigier, answered our questions. She wants first of all reassure brides: despite bankruptcy, their dress will be ready in time.

The news is not out. Yet, last may, the company of the fashion designer of evening dresses the most indeed went bankrupt. It’s May 18, 2016, by order of the commercial court, the judicial liquidation of Delphine Manivet is pronounced. The brand chooses to not communicate on the subject. But soon, on social networks, voices are heard and clients wonder.

On the Facebook page of the Paris store, several young women share their discontent: “this brand is a shame, I bought my dress in December, and a week ago while I was coming for my second fitting (and so last opportunity to make alterations to a month of my marriage), I was told that […]» I had forks to make edits elsewhere because they would do nothing! “, explains Alexandra. “We ask you to pay the highest price to recover a unfinished dress,” Selma protests. Explains the brand eventually to its customers that the company was liquidated and that she finds it difficult to ensure the delivery of orders. On the side of brides, the announcement made a bombshell: “I am totally in shock,” wrote Rachel.

But in the press, no record of the case. Only The bride angry blog published an article on the subject.Yet, Delphine Manivet, it’s THE creative star of fashion magazines, with her wedding dresses made in France ultra-inspirees, modern and romantic.

So, what really happens to Delphine Manivet? All brides receive their dress?

Managing Director of the brand, Claire Vigier, agreed to talk to us to clear up the situation.

Only ‘ happened to l ‘ company of Delphine Manivet? “Until in 2012, the company worked very well, with a growth of double-digit turnover. Well, we must distinguish Delphine Manivet Delphine Manivet designer brand. Delphine is an artist. She was badly advised. In the face of this enormous turnover, she and her co-director of the time arrested hurt the growth of the company. Expenses accrued as and as (a store and headquarters in astronomical rents, a significant payroll…) ended up being higher than the turnover. When I arrived as Chief Financial Officer at the end of 2014, the situation was already enough catastrophic: Paris store was losing money. Even if the purchase order was full, fixed costs into rents and wages accounted for revenues from sales of dresses.

In 2015, the collection has not been totally renewed, and sales declined. It was the beginning of the end. Despite the funds provided by the shareholders, we have failed to right the ship. We have filed for bankruptcy late September 2015, before the receivership in October. We have made cuts in spending. The shop – in particular – was a real financial drain, so we had to close it. Yet once, it doesn’t have enough. May 18, 2016, the axe fell: liquidation of the company. But thanks to a recovery plan, another company was born, under the name this Manivet Creation time. These are American shareholders (who already had shares in the first company) who fund it. What you should remember, is that it is the same brand but not the same company. »

Only ‘ is the fate of your customers? «For those who have ordered a dress Delphine Manivet before liquidation (350 clients are concerned), that’s what they need to know: first, that they don’t care, they will receive their dress in time, they will be all delivered.» The only thing we cannot ensure are alterations. What we must understand, is that with the liquidation, the new structure had to start from scratch. “Free” so (ordered prior to the liquidation) weddings this summer dresses were produced. It’s very difficult financially, that is why delivery time without the touch-up dresses, is the only thing we can do. We called each client to explain the difficulty of the situation, and we gave them confidence retouchers addresses. A large majority has very well understood. »

And thereafter? “The worst is behind us. We will continue with the same promise of quality: always the made in France and the craft. Delphine is now an employee of the new company, but she continues to embody the brand. The only difference for clients is as we have more storefront, that is more than shop. The 2017 collection is already drawn and will be available from October-November 2016.

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