So Sexist Advertising Is Really

Sexism is still a problem in the year 2016. Especially in advertising, women are often depicted as mindless sex objects. The campaign draws attention with an impressive video on it to #Women Not Objects.

The well-known advertising-wisdom of “Sex sells” is still extremely popular. Above all, women are regularly in sexual poses, to see, without even any relation to the advertised product is half or completely naked in campaigns.

What you want to tell us?
A video currently in the network celebrated to the campaign #Women Not Objects shows numerous examples, where women represented as a sexual object in advertising.

The messages behind the ads will be exposed with sarcastic comments of different women. “I love to give blowjobs burgers”, for example a woman who holds a commercial from Burger King in your hand, which shows a unique pose to the ambiguous slogan declares.

A campaign photo by Tom Ford is on a different image. On a completely naked woman lies on her back – her private parts only sparsely covered by a bottle of the advertised man scent. Just tell us what? “The key to my heart? A man who smells like vagina”, as the sarcastic commentary. Much breast of course be seen in the advertising campaigns in the video. A plump cleavage can sell everything seems so the conclusion of a woman.

“Talk to me”
After several further examples of sexist advertising, the makers of the video request: “I’m your mother, your daughter, your sister, your colleague, your boss – don’t talk me.” On Twitter and co., the clip and the corresponding Hashtag will be discussed now violently #Women Not Objects.

 

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