Kendall Jenner (20) is the new face of mango and occurs among other things in the footsteps of Kate Moss (41) and her best friend Cara Delevingne (23). But the new fashion campaign generates anger.

On the rise: Kendall Jenner has backed up another top campaign and more recently promoting mango. But the popular model want to don’t really match to the theme of the new collection of Spanish fashion giant.

Must be really Kendall?
Such as “women’s wear daily” reported, the pieces of the new mango line which presents Kendall Jenner on the photos, are inspired by the African savannah. The title of the first part of the campaign is tribal spirit – to as “tribal spirit”.

There arises the question whether it must really be a white model that presents this fashion? ‘Wow. I bet, the women of color in the model industry happy, that Kendall Jenner spirit will be seen in mangoes tribal”, a reader criticized. Or even something more clearly: “Why modeling a white girl for Africa themed clothes?” Also on Instagram is not saved with negative criticism.

Cultural appropriation in the fashion world
If Kendall Jenner is aware of the criticism? The network already discusses the accusation of cultural appropriation in the fashion world and discrimination of colored models. Before mango, for example, the fashion house Valentino caused several months ago excitement, as it presented a show inspired by the “wild tribe Africa” steps in the mainly white models with Cornrows and bone necklaces to Bongo music on the catwalk.

 

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Kendall Jenner Mango Campaign 2016

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Kendall Jenner for Mango: All the pictures

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Kendall Jenner Mango 2016 Spring Ad Campaign

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Kendall Jenner Mango 2016 Spring Ad Campaign

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Kendall Jenner Mango 2016 Spring Ad Campaign

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